CBS-NFL Cash In on Thursday Night Football

Ratings show that football audience has not had a surfeit of games on TV.  So it makes perfect sense for a major network like CBS to pony up millions of dollars to the NFL, with their eyes specifically on Thursday Night football.  I know there was talk that perhaps the league ought to strike a deal for two games on Thursday Night, but that remains to be seen.

I have eschewed blockbuster, long-term contracts for athletes, just because there is so much unknown in the healthy, longevity and performance in any of them.  In this vein, it seems, this CBS-NFL is just a one-year deal, as Scott Milleisen explains that sports bigwigs want options at their disposal, which long-term deals fundamentally take away.

What these sports leagues and teams do are definitely major lessons in business.  

Reference: How The CBS Thursday Night NFL Deal Benefits Both Sides.

Thank you for reading, and let me know what you think!

Ron Villejo, PhD