Scott Milleisen leads off this discussion on the high stakes, behind-the-game business of baseball. Sports is virtually the only live programming I pay attention to. Mind you, I simply don't have the time to watch many games on TV, and I don't have the budget to go the ballpark or stadium. But clearly bringing such programming (i.e., content) to fans like me is serious business and it's big business.
This Forbes discussion looks at the top five markets, Chicago among them of course, and their teams, and the Cubs may be next in line for a major TV deal. The word is, When it comes to playoff baseball, the October show doesn't quite draw the audience that football draws. The reason is that baseball in general has more of a local following than a national following. But the Cubs may be an exception with its country-wide fandom watching on WGN superstation.
Reference: What The Phillies $5 Billion TV Deal Means For The Cubs.
Reference: What The Phillies $5 Billion TV Deal Means For The Cubs.
Thank you for reading, and let me know what you think!
Ron Villejo, PhD
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