Wednesday, November 5, 2014

More Fashionable Outfits for Blackhawks Ice Crew


Cheryl L. Adams writes the blog Hockey Broad, and it sports the level-setting tagline:
Just because I'm female doesn't mean I want my sports gear to be pink
Her article over the summer Women fans want less sexism, more equality is very persuasive and informative, so I encourage you, if you truly care about hockey, to read it through.

Blackhawks Ice Crew (before)

One issue is the skimpy outfits that the Ice Crew women wear, for the sake of scraping and shoveling off loose, slush ice during TV timeouts.  These women are attractive, to be sure, but what they have to wear is both a demeaning statement and a terrible fashion sense.  At the Blackhawks Convention last July, a woman fan confronted the top honchos of the team, who sat as a panel, with this very issue of sexism.  (It may have been Adams herself.)

Blackhawks Ice Crew (2014-2015)

These outfits are more modest, to be sure.  The women look fit and attractive, and aren't relegated as objects for ogling.

(image credit)

But back to that aforementioned fashion sense: The leggings they sport are terrible.  I swear, I don't know who advises on these outfits or who directs them to wear them.  But it's easy enough to lose these ugly leggings, and have the women wear red or black athletic socks, that are just ankle high.

Better, yet, I'm sure the Blackhawks can engage a local fashion designer to sketch out a stylish, complementary concept for both the women and the men ice crew.  I imagine not the run of the mill sweat suits, but light jackets and long pants that have eye-catching designs and flattering athletic fit.  Something along the lines of:

(image credit)

(image credit)

A designer can work with the front office decision-maker on a concept that resonates well with team vision and commitment, makes a terrific fashion statement, and calls on a more egalitarian image for the Blackhawks.

No comments:

Post a Comment