Will Dan Snyder Cave on Redskins Name?

Washington Redskins

I posted this note on Google+, and had a conversation with a friend Robert Cooper:

Does anybody else beside me think that it's just a matter of when (not if) Washington owner Dan Snyder will cave on the team name?

Dan Synder will NEVER cave, the reasons why are the Billions in his bank account and the millions the organization makes every year. The piles of money around his ears are two thick for him to hear the complaints of poor people. Until the name begins to take money from his pocket there will be nothing different. 

But it's a pretty marked brand now, isn't it. I imagine sponsorship money, media deals, merchandise sales etc. will soften, if they haven't yet, and Snyder has to cave. I know changing the name and logo is a multimillion dollar process, but he can take a stand and be a part of stemming the tide of discrimination. I'm sure the matter will become more and more of a distraction to his team, and that will be a shame. 

This battle has been going on for more than a decade. Mechandise salea haven't dipped because Synder keeps bringing flashly players who's uniforms fly off the store shelves, the attendance for home games remain sellouts and he likely has a cable contract that rakes in $. If Pepsi wants to stand agaist his name he'll simply bring Coke into the stadium. Bottom line he holds the cards and weilds the power, outside of the NFL league offices demanding the change don't hope for anything differnt to happen. 

Hmm, I see... There is a divide between (a) people who care about the name and its meaning and (b) people who don't and focus on football and the team. 

It seems to me the majority of hardcore NFL fans don't have a problem with the name, the ones that do will go so far as stating the franchise should be renamed and rebranded but these same folks would never boycott a game or demand their team not to play against Washington after change took place.  

Making matters even worse is not even all the native American Indians tribes are on the same page about being outraged, offended or even concerned about the name. 

With recent high profile incidents of discrimination, I was thinking there would be a groundswell of protest against Snyder & Co. But perhaps if a similar incident involving American Indians occurs, then...

in the US people will protest against the procedure to put on a pair of socks. LOL, too many in this nation just want to fight about something. 

lol ... I definitely don't advocate fighting for fighting's sake.