Bud Light Goes for Ramsey and Quinoa

Very superstitious, writing's on the wall.

I love you, Ramsey.

What the heck is "Quinoa?"

It's only weird, if it doesn't work.

I just love this Bud Light ad campaign.  So hilarious.  We know athletes have all sorts of rituals, but these commercials speak straight to the heart and mind of diehard fans among us.  The brand chose Translation in August last year as the ad agency to create this campaign, and it's nothing short of brilliant.

Another new commercial by Translation is about fans rather than the Bud Light fantasy promotion. The spot, which features the Stevie Wonder song “Superstition,” shows the oddball and offbeat rituals that superstitious fans observe, like crossing their fingers, wearing different-colored socks, going barefoot and touching a banner as they enter a room.

As the commercial concludes, these words appear on screen: “It’s only weird if it doesn’t work.”

Reference:  Bud Light Steps Up Its NFL Sponsorship Efforts.

Bud Light is the best-selling beer brand in the US, and is the official beer sponsor of the National Football League.  A mighty successful brand at that.

So what is quinoa?

Incidentally just two days ago, I read Forbes Next Gen Movers: 10 Rising Stars At The World's Most Innovative Companies, and this is the blurb on one of them:

A trained chef and graduate of the Culinary Institute of America, Amy Padour joined Kellogg Company in July 2005 to work on Kashi’s first frozen food line. As the R&D food developer, Padour developed recipes with unusual ingredients like quinoa, plantains and kale. Padour has now turned her taste buds to Kellogg’s Advanced Innovation team, where she identifies the latest food ideas and global flavors. 

Let's let Wikipedia chime in, shall we:

[Quinoa is] a species of goosefoot (Chenopodium), is a grain-like crop grown primarily for its edible seeds. It is a pseudocereal rather than a true cereal, or grain, as it is not a member of the true grass family. As a chenopod, quinoa is closely related to species such as beetroots, spinach and tumbleweeds.

Hmm, alrighty, then.

Thank you for reading, and let me know what you think!

Ron Villejo, PhD